sci·on | /ˈsiən/

noun

In botany, a “scion” is a cutting from an established plant, grafted onto new rootstock to create something stronger and more resilient. Scion Strategies embodies this principle: we are the convergence of proven expertise and bold creative vision. This is the deliberate creation of seasoned professionals who have spent decades mastering their craft and now channel that mastery into a singular mission.

The Founders:

Akram Kallal

Co-Founder & Business Strategist

Akram Kallal is a multilingual executive and entrepreneur with over 17 years of experience in telecommunications, infrastructure, and digital transformation across MENA and Europe. Educated at HEC Paris (Master Track in Innovation Management & Entrepreneurship) and École Polytechnique (Certified Digital Transformation Strategist), he brings a rare combination of corporate leadership and entrepreneurial agility to Scion Strategies.

As CEO of Geniprocess International, Akram has driven operational excellence across telecom and construction projects throughout MENA and Africa, overseeing ESG, health and safety, and CSR initiatives at scale. His multilingual abilities and deep affinity for different cultures have been instrumental in building and managing high-performing cross-border teams across multiple continents.

At Scion, Akram ensures that every creative endeavor is aligned with measurable business objectives, sustainable impact, and the long-term competitive client positioning. He bridges the gap between brand vision and business reality.

Nagla Samir

Co-Founder & Creative Strategist

Nagla Samir is a Creative Strategist and branding specialist with over 30 years of experience across brand communication, advertising, academic education, and creative production.

Holding a PhD focused on contemporary design strategies, a Master's in Advertising, and an MFA in Advertising Campaign Planning and Design, she brings a rare combination of intellectual rigour and creative vision to every engagement.

As Associate Professor of Practice and former Director of the Graphic Design Program at The American University in Cairo — recognised with the 2023 Excellence in Teaching Award and the 2018 Mentor of the Year Award — she has spent decades at the intersection of design thinking and commercial strategy. Her broader practice spans co-authoring books on design theory, art directing VR immersive experiences, and serving as Jury President for the MENA Cristal Awards in 2017.

Her artwork has been exhibited and recognised globally, with her digital installations awarded at the Mediterranean Biennale D'Alexandrie 2007. This practice extends directly into her approach to narrative and experience design, informing how she constructs brand worlds that are not only seen, but felt.

At Scion, Nagla leads the creative direction of every project, ensuring that each brand narrative is grounded in strategic precision and expressed through a visual language that is both distinctive and enduring.